MEDIA CONTACT: Lyndal Scranton (Lscranton755@gmail.com)
WHEATLAND, Missouri (September 12, 2018) – Dan Robinson, General Manager of the highly successful Lucas Oil Speedway since 2009, has been promoted to Lucas Oil Director of Racing Operations for Lucas Oil Speedway, the Lucas Oil Drag Boat Racing Series, the Lucas Oil MLRA and the Lucas Oil Pro Pulling League.
In a related move, Danny Lorton has been elevated to Lucas Oil Speedway General Manager. Lorton had previously been Assistant General Manager and Competition Director at the Wheatland, Missouri motorsports complex since December of 2015.
Dan Robinson “I’m thrilled to accept this new role and the opportunity to work with some great racers, owners, sponsors and fans in the different racing venues affiliated with Lucas Oil,” said Robinson, who had been Interim Director of the Lucas Oil Drag Boat Series since June.
“I’m also very happy that Danny has been promoted to General Manager at Lucas Oil Speedway,” Robinson added. “He already has been running a lot of the day-to-day operations since I’ve been more involved with the Lucas Oil Drag Boat Series. While I will still be around a lot at Lucas Oil Speedway, I know Danny and our team at the speedway won’t miss a beat.”
Racing has been a lifelong passion for Robinson, a Wisconsin native who has overseen the growth of Lucas Oil Speedway in Wheatland, Mo., into one of the nation’s showcase racing complexes with an oval dirt track, drag-boat racing lake and off road track.
Among Robinson’s awards are the 2012, 2014, 2015 and 2016 Great Plains Region Auto Racing Promoter of the Year and 2015 “Innovator of the Year” at the Race Track Business Conference in Indianapolis. In February 2017, he received the 41st Auto Racing Promoter of the Year Award, sponsored by Racing Promotion Monthly and Charlotte Motor Speedway.
Robinson’s love of racing began as a crew member of a Dirt Late Model team at Wilmot Speedway at the age of 13 before later moving to southwest Missouri and working for five-time NASCAR Weekly Racing Series champion Larry Phillips and son Terry Phillips. He also worked for the Mittler Brothers NASCAR Truck team, along with being mentored in track operations by the late Bill Willard at Lebanon I-44 Speedway.
Since coming to Lucas Oil Speedway in 2007 and quickly working his way through the ranks, the track has enjoyed unparalleled success at the dirt oval and with the addition of the drag boat lake in 2011 and off road track in 2016. Robinson has presided over a diverse schedule of events at the dirt track, including weekly races, the nationally televised Show-Me 100, Diamond Nationals and ASCS Jesse Hockett/Daniel McMillin Memorial.
Lucas Oil Speedway’s signature event, the Show-Me 100 was named the 2015 Most Outstanding Short Track Event by Racing Promotion Monthly.
Robinson and wife Dee Ann reside in Bolivar, Missouri and have two children, daughter Denae and son Dylan. Both attend Southwest Baptist University in Bolivar.
Danny LortonLorton, a native of Moberly, Mo., has done everything from drive race-cars to oversee competition during a lengthy career in the racing business. He said he looks forward to his new role in continuing the legacy of excellence at Lucas Oil Speedway.
“I am thankful for the opportunity,” Lorton said. “Dan Robinson has done an outstanding job with the speedway and I will continue to maintain and build to the standards that he has set. I have learned a lot from Dan and will continue to learn more as I take on this new position. I am very pleased to see Dan moving to a higher position with the Lucas Oil company. We both couldn’t ask for a better company to work for.”
Lorton got involved in racing at a young age with his father, who raced on the dirt tracks in central Missouri for many years. After high school, Lorton spent three years in the United States Navy starting in 1979 before three more years in the Naval Reserves.
While working as a supervisor at Mack Hils Inc., a metal fabrication plant in central Missouri for 18 years, Lorton began his own career racing in 1992 driving street stocks. He drove a Modified from 1997-2005, then both a Modified and Late Model for two seasons and a Late Model for seven years.
Lorton was a co-founder of the United Late Model Association, a cost-affordable series for Late Models in 2006, as well as serving on the ULMA Board of Directors until the Lucas Oil MLRA and its Series Director, Ernie Leftwich, began overseeing the series in 2018.
Lorton remained active as a racer until 2013 when he was named Race/Competition Director of the Randolph County Raceway in Moberly. He spent three years there until his hiring as Lucas Oil Speedway’s Assistant General Manager in December of 2015.
Danny and his wife Lisa of 34 years now reside in Humansville, Mo. He has one daughter, Tara Ragain of Clifton Hill, Mo., and three grandchildren.
Robinson and Lorton will begin a search for a new Lucas Oil Speedway Assistant General Manager with more information to be posted over the next few weeks at LucasOilSpeedway.com.
Lucas Oil Speedway General Manager
Office: (417) 282-5984
# # #
Complete Lucas Oil Speedway event information, archived race recaps, previews and driver features, along with ticket information and 2018 schedule can be found by visiting LucasOilSpeedway.com.
Lucas Oil Speedway is located at Highways 83 and 54 in Wheatland, Missouri. A campground with shower and bathroom facilities is also available. With its entrance located just outside the pit gate this sprawling scenic camping facility will continue to enhance the racing experience at the Diamond of Dirt Tracks.
Click LucasOilSpeedway.com for more information and detailed directions to the speedway or call the Track Hotline at (417) 282-5984.
In addition, fans can get social with Lucas Oil Speedway by following @LucasSpeedway on Twitter, clicking “Like” at www.facebook.com/LucasOilSpeedway and on www.youtube.com/LucasOilSpeedway
About Lucas Oil Speedway
Lucas Oil Speedway is considered by fans, drivers and industry insiders to be one of the top five racing facilities in the nation. Located in Wheatland, Missouri, approximately an hour from Springfield, Missouri, and just an hour and a half from the Kansas City metro area, the “Diamond of Dirt Tracks” lives up to its title.
Twenty-One VIP Luxury Suites, HD Jumbo-Tron Screen, Stadium Style Musco Sports Lighting, a Bose Sound System, Go-Kart Slick Track, The Diamond Bar, Track Treasures Gift Shop, the best track food in the country and paved pits are a few of the spectacular amenities setting the Diamond of Dirt apart. This year marks the 8th season for the Liquid Quarter Mile Drag Racing Lake, “Lake Lucas.” Two nationally televised Drag Boat Races featuring the Lucas Oil Drag Boat Racing Series are held annually. New for 2017 was all-purpose built Off Road facility featuring the Lucas Oil Off Road Racing Series as well as a host of other regional events.
Lucas Oil Speedway’s dirt oval track plays host to some of the largest and most-popular events in the Midwest with national and regional touring series appearing frequently including: The Lucas Oil Late Model Dirt Series, POWRi Midget National Series, Lucas Oil Pro-Pulling League, United States Modified Touring Series, ASCS Sprint Cars and the Lucas Oil MLRA.
In addition to the special events, the Lucas Oil Speedway Big Adventure RV Weekly Racing Series features the Warsaw Auto Marine & RV ULMA Late Models, Pitts Homes USRA Modifieds, Big O Tires Street Stocks and the Ozark Golf Cars USRA B-Mods.
2018 Official Lucas Oil Speedway Marketing Partners
Bill Roberts Chevrolet-Buick
“The Official Truck” of Lucas Oil Speedway
E3 Spark Plugs
“The Official Spark Plug” of Lucas Oil Speedway
“The Official Insurance” of Lucas Oil Speedway
“The Official Tire” of Lucas Oil Speedway
Lucas Oil Products
“The Official Oil” of Lucas Oil Speedway
“The Official Television Network” of Lucas Oil Speedway
“The Official Battery” of Lucas Oil Speedway
Ozarks Coca-Cola/Dr. Pepper
“The Official Soft Drink” of Lucas Oil Speedway
“The Official Classifieds” of Lucas Oil Speedway
“The Official 2-Way Communications Provider” of Lucas Oil Speedway
“The Official Mower of Lucas Oil Speedway”
Sunoco Race Fuels
“The Official Fuel” of Lucas Oil Speedway
2018 Lucas Oil Speedway Supporters Include:
Advanced Automotive Repair, ALPS Food Store, AM Pyrotechnics, American Broadband, American Racer Race Tires, Andy’s Frozen Custard, Angler’s Resort, AR Bodies, Ash Grove Aggregates, ASI Racewear, The BarnWood Inn, Benton County Tire, Berry Tractor and Equipment Co., Best Western Plus Bolivar Hotel & Suites, Big Adventure RV, Big O Tires, Bill Roberts Chevrolet-Buick, Bolivar Farmers Exchange-MFA, Bridal Cave, BWI Sanitation, Candlelight Creations-Dick’s Wild Root Horseradish, Carson’s Corner Napa Auto Parts, Casey’s General Stores, Cherry Health Center, Chix Gear Racewear, Citizens Memorial Healthcare, Clearlight Inn, Comfort Inn-Bolivar, Crappie Hole Bar & Grill, Croft Trailer Supply, Inc.; DirtonDirt.com, Eibach Springs, Elite Auto Repair, Fast Shafts by Axle Exchange, Foley Equipment-Cat Rental Store, Frog Signs, Happy Trails RV Center, Hermitage Lumber, Hobbytime Motorsports, Hoosier Race Tires, Impact Racing, Inc.; Impact Signs Awnings Wraps, In the Garden of Eden, JH Custom Wheel & Accessory, Kenny Carroll Excavating, Kettle Treats, Keyser Manufacturing, Kluhsman Racing Components, Kona Ice, Lucas Cattle Company, Midwest Low-E Insulation, Midwest Sheet Metal, Missouri One Call System, National Wild Turkey Federation, Nemo Quarry, NMI/VMG Marketing Group, OakStar Bank, O’Bannon Bank, Old Kinderhook Golf Resort, Oil & Octane Shop, Ole’ Hickory Pub & Grill, Out-Pace Racing Products, Ozark Golf Cars, Ozarks Coca-Cola/Dr. Pepper, Petro Stopping Centers, Pitts Homes, Pitts Realty, Pitts Cattle, PolyDock Products, Presto-X, RACEceiver, Racinboys.com, RacinDirt.com, RacingJunk.com, Rains Ice Company, Real Racing Wheels, Rod End Supply, Ron Jenkins Accounting & Tax Service, Rugged Radios, S & H Farm Supply, SBU Athletics, Safety Kleen, Scott Furniture, Shadow Lake Golf Course, Sidetrack RV Park, Sleep Inn-Camdenton, Southwest Electric Cooperative, Spartan Mowers, Stillwater Resort, Sunoco Race Fuels, Sunflower Resort, Tom & Jenn’s Discount Cigarettes & Liquor, Travel Centers of America, US Army Corps of Engineers-Pomme de Terre, Victory Lane Track Action Race Review, Warsaw Auto Marine & RV, Wheatland Motel, Wheeler & Sons Livestock Auction, White’s Marine Center, Whitetail Trophy Hunt, Wild Animal Safari.